
1. Important Information
1.1. General Terms
At MOVO AI, INC. ("Movo," "we," "us" or "our"), putting our users ("you" or "your") first means exceeding global privacy and data protection standards to keep all important contacts, communications, and sensitive data private, safe, and secure.
We design our infrastructure, applications, and tools so you can focus on your relationships, business workflows, and customer interactions — without worrying about data misuse or unauthorized access.
Our Privacy Promise:
No one at Movo will access, read, or delete your emails or communications unless you explicitly authorize it for support purposes.
Movo only pulls the minimum data necessary for the service to function.
We only store communications that pass through Movo (outbound or inbound) solely to provide the service (e.g., classification, reply detection, analytics you view inside Movo).
You own your data.
Your data will be kept private and handled according to this policy and applicable law.
Questions? Contact us at info@movoai.co.
This Privacy Policy ("Policy") explains how Movo collects, uses, stores, processes, and protects personal information.
For the purpose of this Policy, "Personal Information" means information about an identifiable individual (name, contact, identifiers, behavioral data, etc.). Aggregated and anonymous data that cannot identify an individual is not Personal Information.
"Services" refers to our website (www.movoai.co), our applications, our AI voice/email/text agent services, CRM integrations, and any other services described in our Terms of Service.
By using our Services, you consent to our collection, storage, use, processing, and disclosure of your Personal Information as described in this Policy.
1.2. Revisions to This Policy
We may modify or update this Policy at any time. Your continued use of the Services after revisions constitutes acceptance.
If we make material changes, we will notify you via:
The Website
In-app notices
Email (if you have an account)
2. Use of Our Services
2.1. Customer Use
You may use the Services to power communication campaigns, automate parent outreach, handle calls, send messages, manage inbound inquiries, or integrate with your CRM or scheduling systems.
Movo does not control the content our customers send through the Service (text, voice calls, email campaigns, automated sequences, booking workflows, etc.). That data belongs to you and is governed by your privacy policies.
We process this data only under your direction and store it securely with our service providers.
We have no direct relationship with your customers/end-users. You control the Personal Information you collect, store, transmit, or process through Movo.
2.2. Sensitive Information
Sensitive Information includes, but is not limited to:
Financial data
Identification numbers (SSN, passport, driver's license)
Health information
Racial or ethnic origin
Credentials for connected email systems or third-party services
Movo does not intentionally collect Sensitive Information unless required to process payments or authenticate integrations.
3. Information We Collect
3.1. Account Information
We collect:
Name
Email
Phone
Business information
Login credentials (encrypted)
Billing + subscription data
3.2. Communications Data
When you use Movo to send or receive communications (calls, SMS, email), we may collect:
Outbound messages sent through Movo
Inbound responses
Call audio, transcripts (if enabled)
Call metadata (timestamps, durations, caller ID)
Parent inquiries
Booking and scheduling data
This is necessary for AI processing, reply detection, classification, analytics, follow-ups, and delivering the service.
3.3. Data From Integrated Systems (CRMs, Scheduling Tools, etc.)
If you connect a system such as:
Jackrabbit
LeagueApps
Salesforce
iClassPro
HighLevel
Any CRM or scheduling tool
we may process:
Contact lists
Leads
Parent information
Program information
Enrollment or scheduling data
Tags, notes, statuses
All processing occurs solely to perform the workflows you instruct our AI to perform.
3.4. Navigational / Technical Data
IP address
Browser type
Device identifiers
Geolocation (approximate)
Pages viewed
Session duration
Cookies, pixels, tracking technologies
3.5. Payment Information
Collected via PCI-compliant third-party processors only.
3.6. Children's Information
Movo does not knowingly collect data directly from children under 13.
If you believe we have — contact info@movoai.co immediately.
3.7. Google API Data
If you connect Gmail or Google Workspace:
Movo complies with Google API Services User Data Policy and Limited Use requirements.
We only store emails sent via Movo + replies, and the minimum metadata needed to operate the service.
We do not use Google-derived data for advertising or model training.
We do not allow employee access unless you explicitly authorize for support.
3.8. Cookies, Web Beacons, Analytics
Used for functionality, performance, security, and understanding traffic behavior.
4. How We Use Information
We use Personal Information only to:
4.1. Provide and improve the Services
Run the AI communication engine
Deliver voice calls, SMS, and emails
Detect responses
Enhance call accuracy, transcription, reasoning
Recommend next steps
Train private, non-generalized models solely for your account (if applicable)
4.2. Support and Customer Service
Troubleshooting
Responding to help requests
Diagnosis of issues
Access to your data for support only occurs with your explicit permission.
4.3. Communications
We may send administrative messages, onboarding content, service updates, and (rarely) marketing emails.
You may opt out of marketing at any time.
4.4. Security, Fraud Prevention, Legal
Detect suspicious activity
Prevent abuse
Comply with laws
Enforce Terms of Service
5. Data Sharing
We do not sell Personal Information.
We may share data with:
5.1. Service Providers
Hosting platforms
Cloud infrastructure
Speech-to-text and LLM vendors
Email/SMS delivery partners
Payment processors
CRM integration systems
These vendors are contractually obligated to protect your data.
5.2. Legal / Safety
We may disclose information if required to:
Comply with legal obligations
Respond to law enforcement
Protect Movo, our customers, or the public
5.3. Business Transfers
If Movo is acquired, merged, or undergoes financing, Personal Information may be transferred under confidentiality obligations.
5.4. Mobile Numbers and SMS Consent
We only use mobile numbers and SMS consent information to deliver service-related communications requested by the user. We do not sell, share, or disclose mobile numbers, SMS consent data, or message-related personal information with third parties, partners, or affiliates for marketing or promotional purposes. Any sharing with service providers is strictly for operating our platform under confidentiality obligations.
6. Data Retention
We retain Personal Information:
For as long as your account is active, and
As needed to comply with legal, tax, fraud, and audit requirements
When your account is closed:
Data is deleted or anonymized within a reasonable timeframe
Communications, logs, and transcripts are removed unless legally required to retain
You may request deletion at any time (see Section 7).
7. User Choices & Data Rights
You have the right to:
7.1. Request deletion of your data
Email privacy@movoai.co. We will delete account data unless retention is required by law.
7.2. Opt out of marketing
Click "unsubscribe" or email info@movoai.co.
7.3. Access or correct your data
Request via privacy@movoai.co.
7.4. Restrict or object to processing
Available to EU/EEA users under GDPR.
8. Security
Encryption in transit (TLS)
Encryption at rest
Access controls
SOC2-aligned practices
Zero employee access to emails or message contents unless explicitly authorized
9. International Transfers
Data may be processed in the U.S. or other jurisdictions. Safeguards (SCCs) apply where required.
10. Contact
Movo AI, Inc.

Every family deserves a response.
Movo makes sure they get one.
Movo integrates seamlessly so your team never has to choose between tools