Movo AI, Inc. builds infrastructure designed to protect the contacts, communications, and sensitive data that pass through our service. This policy explains what we collect, how we use it, and the choices you have.
1. Important information
1.1 General terms
Movo AI, Inc. prioritizes user privacy. We commit to: staff access to communications only to provide and support the service; collecting only the minimum necessary data; storing only the communications that pass through Movo for service delivery; user ownership of data; and privacy compliance with applicable law.
“Personal Information” means data that identifies an individual (name, contact details, identifiers, and behavioral data). “Services” includes our website, applications, AI voice/email/text agents, CRM integrations, and related offerings. Using the Services constitutes consent to the collection, storage, use, processing, and disclosure of data as described here.
1.2 Revisions to this policy
We may modify this policy at any time. Continued use of the Services after revisions indicates acceptance. Material changes will be notified via the website, in-app notices, or email.
2. Use of our services
2.1 Customer use
The Services enable communication campaigns, parent-outreach automation, call handling, messaging, inquiry management, and CRM/scheduling integration. Movo does not control customer-sent content; customers retain ownership of their data, governed by their own privacy policies. Processing occurs under customer direction with secure storage. Movo contacts families and others on the customer’s behalf and has no relationship with them of its own. The customer controls all personal information collected, stored, transmitted, or processed through the platform.
2.2 Sensitive information
Sensitive Information includes financial data, identification numbers (SSN, passport, driver’s license), health information, racial or ethnic origin, and third-party service credentials. Movo does not intentionally collect sensitive information except for payment processing or integration authentication.
3. Information we collect
3.1 Account information
- Name
- Phone
- Business information
- Encrypted login credentials
- Billing and subscription data
3.2 Communications data
We collect outbound messages, inbound responses, call audio, transcripts (if enabled), call metadata (timestamps, durations, caller ID), parent inquiries, and booking/scheduling data — for AI processing, reply detection, classification, analytics, follow-ups, and service delivery.
3.3 Data from integrated systems
Connected systems (such as Jackrabbit, LeagueApps, Salesforce, iClassPro, HighLevel, or similar CRM/scheduling tools) may provide contact lists, leads, parent information, program information, enrollment and scheduling data, tags, notes, and statuses — processed solely for the AI workflows you instruct.
3.4 Navigational and technical data
- IP address
- Browser type
- Device identifiers
- Approximate geolocation
- Pages viewed
- Session duration
- Cookies, pixels, and tracking technologies
3.5 Payment information
Collected via PCI-compliant third-party processors only.
3.6 Children’s information
Movo communicates with parents and guardians, not with children. Organizations and parents give Movo information about children, such as a child’s name, age, grade and the program they are interested in, so Movo can help the family enroll. Movo uses it only for that purpose. When an organization adds families to Movo, whether one at a time or by uploading a list, it confirms that every phone number and email address belongs to someone 18 or older, not a child, and that those people agreed to be contacted. Movo does not knowingly collect information directly from children under 13, and if a child contacts Movo, the conversation is ended and picked up with a parent. If you believe Movo has collected information directly from a child, contact privacy@trymovo.ai.
3.7 Google API data
Gmail or Google Workspace connections require compliance with the Google API Services User Data Policy, including its Limited Use requirements. Movo stores only emails sent via Movo plus replies and minimum operational metadata. Google-derived data is not used for advertising or model training. Employee access requires explicit authorization.
3.8 Cookies, web beacons, and analytics
Used for functionality, performance, security, and to understand traffic behavior. How our marketing website identifies visitors is described in our Website Tracking Policy.
4. How we use information
4.1 Provide and improve services
- Running the AI communication engine
- Delivering voice calls, SMS, and emails
- Detecting responses
- Enhancing call accuracy, transcription, and reasoning
- Recommending next steps
4.2 Support and customer service
Troubleshooting, responding to help requests, and diagnosing issues. Support staff access only the data needed to resolve the request.
4.3 Communications
Administrative messages, onboarding content, service updates, and occasional marketing emails. You may opt out of marketing at any time.
4.4 Security, fraud prevention, and legal
Detecting suspicious activity, preventing abuse, complying with laws, and enforcing our Terms of Service.
5. Data sharing
Movo does not sell personal information.
5.1 Service providers
Movo shares data with service providers only as needed to run the service: hosting and cloud infrastructure, speech-to-text and AI model providers, email and text message delivery, payment processing, and connections to customers’ own CRM and scheduling systems. All are contractually obligated to protect data.
Service providers Movo uses may include the following. Not every provider is involved in every customer’s service or every conversation, and the list changes as the service changes. Payment processing and CRM connections depend on the tools each customer uses, so they are not listed here.
- Amazon Web Services: database, file storage and data feeds
- Vercel: application hosting
- Supabase: account sign-in
- Redis Cloud: scheduling of messages and tasks
- Twilio: text messages and phone calls
- SendGrid: email
- LiveKit: live voice calls
- Deepgram: speech-to-text on calls
- MiniMax: the spoken voice on calls
- OpenAI and Anthropic: AI language models
- Braintrust: monitoring the quality of AI responses
- Reducto: reading documents customers upload
- Bunny: file storage
- Sentry: error reporting
- PostHog: product analytics
- Slack: alerts to Movo staff
5.2 Legal and safety
Information may be disclosed if required to comply with legal obligations, respond to law enforcement, or protect Movo, its customers, or the public.
5.3 Business transfers
If Movo undergoes acquisition, merger, or financing, personal information may transfer under confidentiality obligations.
5.4 Mobile numbers and SMS consent
Mobile numbers and SMS consent information are used only for service-related communications. They are not sold, shared, or disclosed to third parties for marketing or promotional purposes. Service-provider sharing occurs strictly for platform operations under confidentiality obligations.
6. Data retention
Movo keeps personal information for as long as the customer it belongs to uses Movo. When a customer stops using Movo, its data is deleted or anonymized, unless the law requires Movo to keep it. Deletion may be requested at any time.
7. User choices & data rights
7.1 Request data deletion
Email privacy@trymovo.ai. Movo deletes account data unless legally required retention applies.
7.2 Opt out of marketing
Click “unsubscribe” or email privacy@trymovo.ai.
7.3 Access or correct data
Request via privacy@trymovo.ai.
7.4 Restrict or object to processing
Available to EU/EEA users under GDPR.
7.5 Families and others contacted through Movo
If Movo contacted you on behalf of an organization, you can make any of these requests to that organization or to privacy@trymovo.ai.
7.6 U.S. state privacy rights
Depending on where you live in the U.S. (for example California, Colorado, Connecticut or Virginia), you may have the right to:
- know what personal information Movo holds about you and get a copy of it
- correct it
- delete it
- opt out of its sale
Movo does not sell personal information. To make a request, email privacy@trymovo.ai. You can also ask someone to make the request for you. Movo will confirm who you are before acting on it, and will respond within 45 days. If Movo holds your information for an organization, such as the organization that contacted you, Movo may pass your request to that organization to handle. Movo will not treat you differently for using these rights.
8. Security
Movo uses encryption in transit (TLS), encryption at rest, and access controls. Movo has a SOC 2 Type II report, which customers can request under NDA through the Movo trust center. Movo staff can see conversations only to provide and support the service for the customer, and access is limited to people who need it.
9. International transfers
Data may be processed in the U.S. or other jurisdictions. Safeguards (such as Standard Contractual Clauses) apply where required.
10. Contact
privacy@trymovo.ai
Movo AI, Inc.
236 W 30th St, New York, NY 10001, US